Video

introducing

axe matte effect styling

less effort.
more style.

Launch Video watch the video
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HOW TO MAKE IT LOOK EASY.

AXE Matte Effect is for the man who invests time in his style, but never wants to look like he does.
Read on for inspiration, videos and more.

THERE’S A NEW KIND OF MAN

THE MAN WHO DOESN’T TRY HARD TO STAND OUT, BUT TRULY STANDS APART.
HIS HAIR: NOT SHINY. NOT OVERDONE. IT’S EFFORTLESS. IT’S MATTE.

HAIRSTYLES

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A DAY IN THE MATTE LIFE

A day in the matte life
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AXE Matte Effect Products

INTRODUCING

AXE PLATINUM SERIES MATTE EFFECT

WHERE TO BUY

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